Interactive Planner/Strategist - Mobile Media
Position Summary: The Interactive Planner/Strategist – Mobile Media position at CUnet is responsible to lead the CUnet mobile media efforts for our career college agency clients and internal lead generation sites. This position is responsible to research and develop mobile media programs, build and present client proposals, manage program execution, measure and present results and analysis, and build follow-on programs that meet our schools’ performance objectives for creating program awareness and interest, generating prospective student leads and enrollments, and retaining existing students. This individual will coordinate their mobile media efforts with our School Account Management and Sales and Marketing organizations to identify and present the right mobile media opportunities to both existing and potential new clients. The position reports to the Managing Director, Interactive Media Planning and Strategy.
Sr. Manager, Digital Marketing
The Digital Marketing Expert leads the development and implementation of digital marketing campaigns that drive EDU lead generation campaign traffic to CUnet website properties and call centers. This role leads the management, design and production of all prospective-student-facing digital assets. This individual will work in conjunction with SMEs to oversee all internet-based advertising, email, customer-facing programs (i.e. social media) and online operations (i.e. SEO). Ability to co-ordinate with and manage campaigns associated with traditional media initiatives (TV, direct response, etc.) a huge plus.