CUnet is a full-service, digital marketing agency specializing in identifying and recruiting students for the higher education industry. Since 2003, CUnet has helped colleges and universities reach enrollment goals through interactive marketing applications and technology. CUnet works with more than 800 schools, delivering industry-leading technology, media, and marketing services to help reach, recruit, and enroll students.
PRIMARY BUSINESS Higher education enrollment marketing
TECHNOLOGY Sparkroom, the industry's leading enrollment management automation platform for the higher-education industry
LOCATIONS Paramus, NJ (headquarters); Lincoln, NE; Highlands Ranch, CO; Toronto, Canada
PARENT COMPANY Nelnet, a leader in education planning and financing
OUR PROMISE TO SCHOOLS We optimize your student recruitment through the strategic implementation of online media and interactive services
SOLUTIONS Affiliate campaigns, call center services, compliance solutions, email marketing, lead scoring and verification, mobile marketing, paid search (PPC), data analysis, search engine optimization, social media, Sparkroom, targeted display
Our greatest strength is our people. Our digital marketing and higher education experts are passionate about what they do. With CUnet on your side, you can be sure of a unique, proactive marketing approach designed to achieve your goals.
As regulatory concerns continue to heighten around higher education marketing, schools are faced with a new set of challenges that require significant investments in staff and technology. CUnet is committed to providing the most compliant solutions available in the industry. In fact, we focus our vendor prospecting efforts solely on transparent marketing sources.
To aid in meeting regulations, we provide standard compliance marketing as added value to our agency-of-record clients. Through this service, we conduct regular reviews of school landing pages, monitoring for regulatory, accreditation, best practices, contractual, and brand guidelines compliance.
For schools that want additional dedicated compliance resources, we offer CUnet Enforce, a turn-key solution that leverages the industry's best people, processes, and technology to ensure compliance violations are identified and resolved quickly and appropriately.