Our Process

It all starts with a consultation. Every school has different goals and needs, and we feel that it is essential to build a plan customized to meet your specific recruitment goals. In this initial consultation, you will meet your dedicated account manager and begin discussing goals. We want to understand not only your recruitment cycle and your marketing needs but also who is your ideal student. Who are you looking to recruit?

Customized Plan

We create a customized media plan and implement it based on the specific enrollment and start goals of your school. Analysis and recommendations are made on a consistent basis to ensure maximum return on investment.

Data Driven Decisions

With the understanding that not all leads are created equal, CUnet has the ability to implement a tiered cost-per-lead (CPL) pricing model with lead providers. Armed with this market intelligence, we can ensure that your school is paying the right price for the right leads. We take the time to understand the demographic structure of our clients’ targets so we can strategically select an appropriate media source for each school campaign.

Monitoring and Reporting

Both your team and the CUnet account manager will monitor and control the vendor and lead environment. The account manager is also the daily point of contact to continually evaluate and adjust the program towards goals that are often changing during each enrollment period. Our philosophy is to deliver online marketing solutions based on in-depth strategies that support your business model. We are transparent in everything we do and offer true partnerships with all clients.

To request more information about our services, click here.