Inquiry performance reporting and analytics.
Sparkroom Discover is a reporting and analytics tool that allows you to measure end-to-end inquiry performance for every online and offline inquiry source.
With easy-to-use, on-demand dashboards, alerts and pivot tables, enrollment marketers can slice-and-dice inquiry performance data by source, affiliate, campaign, program, campus, student demographics, geography, search keywords and more. Sparkroom Discover easily integrates with your existing systems, and includes pre-built connectors to popular CRM, SIS, scoring vendors and back-end systems.
- Gain unbiased visibility into the performance of every direct response channel including vendors, paid and organic search, TV and radio, direct mail and other offline channels
- Objectively assess campaign performance by program, campus, campaign, student demographics, geography and more, and gain a true view of the return on investment of every marketing dollar spent
- Increase conversion rates and lower your acquisition costs by optimizing strong areas and eliminating weak ones
- Leverage scorecards to hold vendors accountable for performance Measure marketing and enrollment performance from a single frame of reference and align targets across the organization.
Learn about other products in the Sparkroom Enrollment Marketing Automation Platform.