Sparkroom Discover

Inquiry performance reporting and analytics.

Sparkroom Discover is a reporting and analytics tool that allows you to measure end-to-end inquiry performance for every online and offline inquiry source.

With easy-to-use, on-demand dashboards, alerts and pivot tables, enrollment marketers can slice-and-dice inquiry performance data by source, affiliate, campaign, program, campus, student demographics, geography, search keywords and more. Sparkroom Discover easily integrates with your existing systems, and includes pre-built connectors to popular CRM, SIS, scoring vendors and back-end systems.

Advantages:

Gain unbiased visibility into the performance of every direct response channel including vendors, paid and organic search, TV and radio, direct mail and other offline channels
Objectively assess campaign performance by program, campus, campaign, student demographics, geography and more, and gain a true view of the return on investment of every marketing dollar spent
Increase conversion rates and lower your acquisition costs by optimizing strong areas and eliminating weak ones
Leverage scorecards to hold vendors accountable for performance Measure marketing and enrollment performance from a single frame of reference and align targets across the organization.

Learn about other products in the Sparkroom Enrollment Marketing Automation Platform.

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