E-mail Communications

CUnet’s e-mail communication service allow you to engage more deeply with potential students by implementing e-mail marketing campaigns which are tightly coordinated with an inquiry as it progresses through the admissions funnel. Supported by the industry-leading ExactTarget e-mail marketing platform, CUnet can rapidly develop and deploy content which is tailored based on campus, program or other attributes pertaining to the student.

With CUnet’s comprehensive e-mail marketing capabilities, you can generate real-time response e-mails upon inquiry submission and then trigger lead nurturing e-mails based on elapsed time, admissions funnel progression, and specific lead outcomes. Dynamic content support also allows personalized e-mail content based on lead data and behavior patterns, while underlying technology and deliverability tools ensure your messages get delivered to the inbox.

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