For those companies who prefer to manage their own performance based Partner Networks, CUnet has created the ultimate solution which is tailored to fit your specific needs.
CUnet can create and manage a private labeled partner network to handle your school(s) or school systems performance marketing campaigns, CPL vendors and advertising partners. The Vendor Lead Management System is built completely in your schools look and feel. We set up filtering, lead validation and lead routing based on your specific requirements. We can institute zip code targeting restrictions and age restrictions for each of your campuses to ensure that only leads that fall within the areas and desired criteria you designated will be accepted. Control Panel (back end) access can be provided in multiple levels, allowing you to control what information and functionality is available to each of your users. In essence, it is a soup to nuts enterprise solution which provides you with total control of your performance based marketing initiatives. Please contact us to discuss this solution and to schedule a demonstration.
Below are a few of the highlights of our system:
Dynamic lead capture forms: Dynamic content changes are made based on the users selections. The form populates relevant program information based on the user's selections. Also, based which campus is selected by the user, the form's "programs of interest" field lists only the current programs available at the campus selected. You can also customize which locations or programs are displayed on the lead form by vendor or campaign.
Dynamic lead routing and delivery: Our system can route and deliver the leads based on the various criteria you provide. For instance, if a user selects information from a campus in NY, but his/her zip code falls within the targeted recruitment area of another campus of yours, the lead can be routed to the campus who serves that geographic area.
Executive Reporting: Our system provides you with incredibly detailed reporting, down to the most granular level possible. Yet, the most popular report is the one-click "executive report" which provides you with a real-time snap shot of all campuses, vendors and lead types instantly. The executive report can be customized to display summary reporting on any of the areas you would like to see.
Variable Payouts: Our system allows you to enter specific lead prices based on almost any criteria. You can establish a different level of payout within a single vendor, or you can assign payout levels by vendor, program, campus, as well as by local, national or international lead types. You can also allocate multiple levels of payouts for reaching specific volume goals, and most importantly by attaining specific conversion goals!
Real-time lead delivery and reporting: Our system delivers all leads in real-time, allowing your representatives to make contact with prospective students immediately after the lead was generated. You can view the actual leads based on almost selection criteria. Additionally, most of the larger and more established marketing partners will not work with you unless they have trustworthy real-time and online reporting. This allows them to manage their campaign's conversions effectively and to ensure that they are getting credit for each and every lead they generate. Additionally, our systems can provide you with conversion statistics (by appointment, interview, and enrollments) by campaign, vendor and/or date range.
Lead Filtering, Screening and Validation: Our system can screen, filter and validate incoming leads based on various requirements that you determine. Common parameters used for screening and filtering include: zip code, state, age, work experience, country, bogus entry, valid and deliverable email address, IP address, and duplicate entry (lead delivered from single partner or by any and all of partners within a time period established by you).
Dynamic lead capture forms: Dynamic content changes are made based on the users selections. The form populates relevant program information based on the user's selections. Also, based which campus is selected by the user, the form's "programs of interest" field lists only the current programs available at the campus selected. You can also customize which locations or programs are displayed on the lead form by vendor or campaign.
