The challenging pace of industry growth, rising market expectations and huge demand for leads has resulted in a frenzied environment. This type of demanding environment sometimes results in short term decisions that negatively impact long term strategic benefits.
Many education companies use at least one or more large lead providers or aggregators. These providers are good sources for generating large volumes of leads at fixed prices. However there are also issues such as lack of marketing intelligence, no transparency in pricing and pricing trends, vendor dependency and lack of control mechanisms. CUnet’s Managed Marketing Services group allows schools to create a comprehensive internet marketing program that is cost efficient and enrollment-focused.
What value does CUnet provide?
The opportunity to pay the right price for the right lead – Why pay a flat $50 for a lead that costs $25?
The opportunity to pay only qualified prospects that truly have an opportunity to convert.
The ability to turn off bad sources immediately and increase your presence on the best performing sources.
A knowledge base of poor performers which can be presented to new vendors as prohibited points of presence.
The ability to reduce duplicate leads, saving you effort and money.
The ability to generate, process, track and deliver leads automatically from the source through to your CRM system.
The ability to integrate a mix of enrollment management services - call center, email, Admissions, etc – before, during and after lead generation.
The ability to fully exploit the power of Pay Per Click programs by assigning a dedicated resource.
The ability to train and quality check your Admissions and enrollment environment.
Ensuring that the right lead gets to the right person at the right time.
The opportunity to pay the right price for the right lead – Why pay a flat $50 for a lead that costs $25?
