Vendor Lead Management Services (VLMS) is CUnet’s core Managed Service offering. This service combines the expertise of our account management team with the technology of our Vendor Lead Management System. CUnet’s VLMS acts as agency of record, managing all vendor relationships on your behalf. This extension of your marketing department allows you to spend less time focusing on the management of each individual vendor relationship and more time on your market strategy.

Both your team and the CUnet account manager will monitor and control the vendor and lead environment. The account manager is also the daily point of contact to continually evaluate and adjust the program towards goals that are often changing during each enrollment period. Our philosophy is to deliver online marketing solutions based on in-depth strategies that support your business model. We are transparent in everything we do and offer true partnerships with all clients.

VLMS Functionality Overview

Lead generation based on school enrollment/start goals: We create a customized media plan and implement it based on the specific enrollment and start goals of your school. Analysis and recommendations are made on a consistent basis to ensure maximum return on investment.

Tiered cost per lead (CPL) pricing: With the understanding that not all leads are created equal, CUnet has the ability to implement a tiered CPL pricing model with lead providers. Armed with this market intelligence, we can ensure that your school is paying the right price for the right leads. Our VLMS team takes pride in our strong relationships with our portfolio of media providers. We take the time to understand the demographic structure of our clients’ targets so we can strategically select an appropriate media source for each school campaign.

Vendor management: Our full-service lead management team is dedicated to delivering the following to our clients:

• Data-driven online marketing analysis
• An expanding online presence through proven media channels
• Strategic campaign optimization creating student awareness

Using these tools, our account management team can leverage thousands of leads, allowing for more effective management of your sources as well as providing a 24- to 48-hour response policy, which ensures our clients’ needs are consistently met.

Comprehensive lead management technology: Our state-of-the-art lead management tool features a control panel that provides both the school and the CUnet account manager complete visibility into every aspect of their lead generation program. The tool provides:

• Automatic receipt of leads from vendors
• Automatic de-duplications, bad lead rejection, and labeling of leads
• Automatic integration of leads into your CRM or SIS (e.g. CampusVue)
• Full reporting capabilities to include lead, conversion, and cost per result
• Automatic integration with a CUnet or third-party call center
• Web-based login providing access from any location
• System flexibility to set restricted lead caps by sources

Lead qualification and verification: Acting fully on your behalf, CUnet will ensure that all leads meet your specific requirements. That includes, but is not limited to, age, level of education, defined geographic boundary, GPA, contact information (e.g. e-mail, cell phone).

Reporting: CUnet provides detailed reports that clearly display the lead environment. Included in the reporting are real-time lead volumes by campus, vendor, time frame, program, and other factors. You will be able to see which vendor is sending which lead to which campus. You are also able to see “bad” lead levels by campus and program. When client-provided enrollment data is included, the reporting indicates conversions by displaying this data using the same filters.

Compliance: Your school will benefit from our internal Compliance/Better Practices department, which ensures that all lead sources represent the school appropriately through their vast channels, portals, and sites.