Search engine marketing is a key component of any online marketing campaign. Our pay-per-click services include keyword bidding and trademark management on major search engines, and provide the following benefits:

• Maximum exposure across Google, Yahoo, MSN, and other second-tier search engines based on the budget involved.
• Trademark monitoring to ensure that you aren’t competing (or at least managing the bidding) with vendors for your own trademarked terms, driving up your costs for the same lead.
• Delivery of weekly campaign reports including clicks, leads, cost per keyword analysis, etc.
• Geographically targeted or nationally run campaigns.
• Use of split testing ad variations and landing pages in order to optimize campaign performance.
• Development and hosting of landing pages and forms. Develop forms that not only look like your own pages, but are optimized for the pay-per-click environment.
• Ability to include phone numbers on keyword ads or landing pages that automatically track as leads based on minimum call length.

Pay-per-click programs from CUnet can integrate directly into the Vendor Lead Management technology so that leads can be tracked, de-duplicated, and managed effectively.