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Higher Education Marketing Newsletter
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July 2011
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Featured Webinar
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How A Simple Phone Number Led to 3x Higher Start Rates
In this webinar, you'll how two schools used Pay-per-Call solution to drive a 49% increase in the visitor-to-inquiry conversion rate, and 2.8 x higher inquiry-to-start rate for phone inquiries, while reaping a series of other benefits.
Date: Tuesday, July 26, 2011
Time: 2:00 PM (Eastern)
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2011 Brings Big Spike in Bad Inquiry Rates
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 Among schools with high volumes, scrub rates are up 6% over last year, with a 99% increase in the number of inquiries rejected by call centers over the same period. Why are these rates spiking, and what can schools and vendors do about it? In the first CUnet Market Insights Report, we share the numbers from our platform, explore where the bad inquiries are coming from, and draw out some key guidance around how to manage this growing problem.
» Read More
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A Checklist for Complying with the Program Integrity Rules
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 With the July 1st deadline come and gone, schools must now take a very firm stance on compliance with the Program Integrity rules. But what exactly does this mean? If you’re not entirely sure if you're meeting every requirement, you’re not alone. To help overcome this challenge, CUnet has compiled a series of compliance resources including a checklist of questions based on best practices to help guide schools to ensure they (and their vendors) are covered for compliance, from contract considerations through to copy guidelines
» Read More
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EnrollCall: How a Phone Number Led to 3x Higher Starts
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 Adding a phone number to inquiry forms has been shown to correlate with increases in the total number of inquiry submissions and start rates. This case study examines how two schools used CUnet’s EnrollCall pay-per-call solution to give student prospects a wayto quickly and easily connect with their admissions counselors, driving better overall results.
» Read More
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CUnet Enforce: Turn-Key Compliance Monitoring
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 As regulatory concerns continue to heighten around higher education marketing, schools are faced with a set of challenges that will require significant resources – including time, effort, technology and compliance expertise. Learn how CUnet’s turn-key compliance solutions give schools the options to outsource this critical function with the highest level of confidence, using the best technology and monitoring available.
» Read More
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Events Calendar
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August 3-5, 2011
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Florida Association of Postsecondary Schools and Colleges (FAPSC)
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Aventura, Florida
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August 21-23, 2011
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Affiliate Summit East
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Hilton New York: New York, NY
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August 24-25, 2011
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LeadsCon East
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Hilton New York: New York, NY
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