Virginia College Selects TARGUSinfo’s On-Demand Lead Scoring Solution in Partnership with CUnet to Better Identify and Interact with Prospective Students in Real-Time
Vienna, VA – March 1, 2011
--TARGUSinfo, the trusted leader in On-Demand Insight®, announced today that Virginia College, a college of Education Corporation of America, selected its On-Demand Lead Scoring solution to improve their lead development process. Virginia College will work with TARGUSinfo in partnership with CUnet, a long-time TARGUSinfo partner and provider of technology, media and marketing services to institutions of higher education.
Virginia College provides students with educational opportunities through curricula in business and professional programs designed to prepare a student for direct entry into the job market or enhance their chances of advancement within a business hierarchy. By partnering with TARGUSinfo and CUnet, the online education institution gains greater insight into their students and prospective students.
“We evaluated several lead scoring providers before deciding that TARGUSinfo was the right scoring partner for us,” said Rona Hutchison, Internet Lead Manager, Virginia College. “The real difference maker for Virginia College was TARGUSinfo’s expertise in our market and their ability to accurately score leads in real-time. Their underlying capability to link identifiers and provide consumer insight at the precise moment of interaction allows us to better understand the needs of the prospective student, and ultimately ensure the best experience for them during the enrollment process and beyond.”
Chris McArdle, TARGUSinfo Executive Director said, “We are honored that after an exhaustive process Virginia College chose TARGUSinfo to help identify the right students and drive conversions. Virginia College said they were looking for a best-in-class solution to help them better identify and interact with prospective students. Working with CUnet, we look forward to helping them succeed and to helping boost their return on investment in lead management.”
With On-Demand Lead Scoring from TARGUSinfo, clients can instantly identify, verify and qualify leads at the very moment they are interacting with customers — whether it’s over the phone, online or at the point of sale. TARGUSinfo’s On-Demand Lead Scoring solution is powered by its unrivaled, proprietary technology platform, IAN. IAN powers more than 1,200 U.S. businesses with more than 140 billion queries in real-time.
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
About Virginia College
Virginia College is a private institution of higher education committed to offering associate degrees, diploma courses, and baccalaureate degrees at its various campuses. These programs strengthen the student's ability to enter or advance in a chosen career. The student's learning experience and placement opportunities are enhanced through studies that provide a balance of general academics, technical skills and personal growth. The goal of Virginia College lies in its responsibility to its students, the technical and business communities, and the general citizenry. The College provides educational opportunities through curricula in business, business-related, administrative, management, technical and professional programs that are designed to prepare the student for direct entry into the job market.
CUnet delivers industry-leading technology, media, and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance, and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is proud to be a founding sponsor of the Education Marketing Council and is dedicated to promoting ethical marketing practices in postsecondary education. CUnet, headquartered in Paramus, NJ, is part of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit www.cunet.com.
Director, Corporate Marketing