CUnet Responds to Gainful Employment Regs
In July 2011, the Department of Education passed a series of new regulations targeting for-profit schools which have a significant impact on recruitment. These regulations created the need for agencies like CUnet to place a greater focus on compliance, and help schools become more transparent for prospective students. At that time, CUnet committed itself to becoming a leader in the quickly-evolving area of compliance through significant investments in:
People: Dedicated internal team of compliance specialists
CUnet responded to this challenge by forming the Marketing Operations Quality Control (MOQC, pronounced: MOXIE| MOK-see|) team in Lincoln, NE and hiring 13 associates to focus exclusively on creating and implementing our compliance practice. We also dedicated a team of developers from our Toronto, ON office to focus on extending Sparkroom, our industry-leading platform, to track our client’s affiliate networks and ensure compliance guidelines are being met.
The MOQC team is made up of Analysts and Professionals who are responsible for manually reviewing websites, looking for issues, and creating compliance violations; marking them as major or minor based upon client standards. The MOQC team also proactively identifies and monitors the internet for fraudulent or “blackhat” activity in order to attack compliance violations on all fronts for our client base.
Processes: Clearly defined set of operational processes to monitor, enforce, and address misrepresentation
CUnet’s MOQC team manages the following processes:
- Creating & managing compliance guidelines
- Conducting automated monitoring
- Performing analyst reviews
- Tracking & communicating violation alerts
- Providing in-depth reporting
- Performing periodic audits
Technology: Significant investments in technology solutions, backed by our industry-leading Sparkroom platform
The Sparkroom Monitor software supports the compliance team by storing URL information for monitoring, crawling the URLs daily, and comparing URLs against previous records. When Sparkroom Monitor detects changes within the URLs, it takes an image snapshot for analysis. The system also records when manual audits are performed by the MOQC team and scores all media objects (URLS) to help the MOQC team quickly prioritize their tasks; flagging client designated banned terms, and automatically tracks the differences in pages that occur over time.