CUnet and LeadsCouncil partner on industry research to shed
light on marketing and recruitment trends and best practices for 2012
March 21, 2012 – Paramus, NJ – CUnet and LeadsCouncil today announced the launch of the Third Annual Marketing Trends Benchmarking Survey for Higher
Education. This short survey is open to professionals who are directly involved in
marketing or recruitment at a higher education institution. It focuses on the challenges and priorities of higher education marketers, in an effort to
establish benchmarks and best practices for the industry. In return for participation in the survey, all participants receive a copy of the 2012 Annual Marketing Trends Report for their own use.
“Our clients look to us to provide insight into how schools are dealing with the challenges of recruitment – from reaching students in an increasingly
social-media driven world to brand reputation and compliance concerns,” said Todd Eicher, President and CEO of CUnet. “Over the past two years, our
annual survey has become well-known in the industry as a valuable resource for higher education marketers, shedding light on the issues that impact
them most. This year, we are excited to expand the survey’s focus to include both the not-for-profit and the for-profit sectors, to provide an even
broader perspective on the market.”
Now in its third year, the survey gathers key indicators for higher education marketers, including budget trends, areas of growth, and leading
challenges. Last year, with input from 293 higher education marketing professionals, CUnet and LeadsCouncil partnered to provide an insightful snapshot
of marketing trends in higher education. The ensuing reports – focused on both the not-for-profit
and the for-profit sectors – helped to foster a better understanding of what is happening in the industry and provided useful statistics to higher
education marketing departments across the country.
To complete the survey and register for the 2012 report, click here. The survey
closes on Friday, April 13.
CUnet delivers industry-leading technology, media and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus NJ, CUnet is part of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead
buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on
best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.