Education Partners Gain More Immediate, High-Quality Student Inquiries; Lead Suppliers Get Paid for Generating Calls
Paramus, N.J. – February 22, 2010 - CUnet, a leading provider of performance marketing solutions for the higher education sector, today announced the introduction of EnrollCall, powered by RingRevenue. This new offering from CUnet extends and enhances the quality, quantity, and measurability of inbound prospective student phone inquiries to schools.
EnrollCall is a pay-per-call service that evaluates school-specific inbound phone calls that come through unique phone numbers provided to CUnet's lead supplier network. The service confirms the quality of the inbound phone lead based on a large number of customized criteria including specific IVR responses, the call originating during school business hours, minimum call duration, and the caller's location.
"Every participant involved in education recruitment will see value in using EnrollCall," said Matt McLaughlin, president of CUnet. "Schools benefit by acquiring new qualified inbound phone inquiries on a performance basis. Lead providers are compensated for driving interest in the schools they promote through a second highly measurable channel. Prospective students are able to access both phone and online contact information in one place for schools they are interested in."
With EnrollCall's proprietary tracking and reporting capabilities, schools utilizing it will benefit from increased customization and measurability of all their phone-based programs. In addition to using it with CUnet's vendors, schools can integrate unique EnrollCall numbers into all of their marketing efforts to measure student phone inquiries generated through methods such as mobile, print, television, and radio advertising.
"For schools looking to make an immediate connection between their enrollment counselors and interested consumers, EnrollCall is the perfect platform to help accomplish this goal," said Kelly Lee, CUnet's managing director of school delivery. "EnrollCall is a highly trackable solution and can be easily configured to ensure that quality is measured appropriately, and the reporting is granular to measure performance."
"By providing unique phone numbers for schools on their sites, CUnet's lead suppliers get credit for driving inquiries to the schools. The platform now offers an additional, convenient way for students to contact the school without submitting personal information," said Greg Loeffelholz, managing director of marketing services and affiliate management for CUnet. "The simple process for lead suppliers to add EnrollCall phone numbers into their school marketing copy is great for their business. It enhances the content and credibility of school information on their site, gives their visitors choices about how to contact the school they are promoting, and provides an additional revenue channel for them in the process."
In addition to EnrollCall, CUnet offers a full suite of phone-based services, including qualify and transfer, recirculation, and open house event campaigns.
To find out more or sign up for CUnet's EnrollCall pay-per-call service, call 1-888-77-CUnet.
How EnrollCall Works
EnrollCall provides unique toll-free phone numbers that direct prospective student phone inquiries to the school. These phone numbers are distributed to CUnet's lead supplier network where they are included with the branded school information and student inquiry form. Prospective student calls to these numbers are credited as originating from the individual lead supplier and routed immediately to the school's enrollment counselors or pre-screen IVR. Schools only pay for the inbound phone call if it meets their customized standards of quality, which are noted upfront to all media partners and controlled in the EnrollCall platform.
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Launched in 2003, the company has grown rapidly to oversee the promotional campaigns of over 1,000 colleges, universities, and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified response, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit www.cunet.com.
About RingRevenue, Inc.
RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue's patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company's proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, visit www.ringrevenue.com or call 1-866-943-6426.