Senior Internet executive appointed as Director of Compliance Products to lead CUnet’s compliance team and execute on compliance roadmap
Paramus, NJ – June 6, 2011 --CUnet (www.cunet.com)announced today the introduction of a fully managed service designed to give schools a turn-key solution to monitor, manage and enforce regulatory compliance. The CUnet managed compliance offering will combine the expertise of CUnet’s compliance team with a leading technology platform for monitoring and addressing issues in real-time. With CUnet Enforce in place, schools can ensure that their brands are represented appropriately and that they are responding to the impending regulatory changes in a comprehensive manner.
The new business unit will be led by Yihan Fang, CUnet’s recently-named Director of Marketing Compliance Products and a leader in Internet search with over 10 years’ experience. Yihan will continue to build out CUnet’s compliance offerings and execute on a broader compliance roadmap. She comes to CUnet from her previous role as the Vice President of Global Search for Ask.com, where she managed the team responsible for search relevance and quality.
“To comply with the upcoming regulatory changes, schools are faced with an enormous set of challenges that will consume significant resources – including time, effort, technology and compliance expertise,” said Matt McLaughlin, President of CUnet. “With Enforce, we’re giving schools the option to outsource this critical function with the highest level of confidence. Today’s announcement marks the beginning of our ongoing plan to support the industry with the leading services and tools for compliance and transparency.”
CUnet Enforce includes the following core services:
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Compliance Review – A dedicated compliance manager will help schools to enforce brand guidelines, reviewing and approving all new sites or content changes before they go live.
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Compliance Monitoring – Using compliance violation detection and alerting technology, supported by periodic audits, CUnet Enforce monitors the entire web for brand integrity based on regulations, industry best practices and school-specific requests.
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Compliance Tracking – CUnet Enforce will keep track of your inquiry sources, automatically crawling page contents and recording any violations. Screenshots of every inquiry form and referring URLs are also tracked for participating affiliates.
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Compliance Reporting – CUnet Enforce provides monthly compliance reports, including pages scanned, violations found, and actions taken.
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Compliance Resolution – Your dedicated compliance manager provides the tools to engage non-compliant lead sources and ensure the proper changes are made to their creative and landing pages. With school’s authorization, we can also send notice to the lead sources requesting change of contents, follow through the process, and enforce consequences.
CUnet Enforce is available now. For more information or pricing details, contact sales@cunet.com.
About CUnet
CUnet delivers industry-leading technology, media, and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance, and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is proud to be a founding sponsor of the Education Marketing Council and is dedicated to promoting ethical marketing practices in postsecondary education. CUnet, headquartered in Paramus NJ, is part of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit www.cunet.com.
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Contact:
Jeffrey Leopold
Director, Corporate Marketing
CUnet
201.477.7681
jeffrey.leopold@cunet.com