Paramus, N.J. – June 8, 2010 -- CUnet, a leading provider of performance marketing solutions for the higher education sector, announces the addition of five new professionals to its senior leadership team.
We are excited to bring together the best talent from both within and outside higher education to further develop our comprehensive interactive marketing business,” said Matt McLaughlin, president of CUnet. “Our leadership team’s extensive expertise in technology, interactive marketing, enrollment management and school operations is valuable to helping our clients maximize their recruitment and business initiatives.”
The new directors include Jay Donaldson, senior information technology director of application development, Kelly Lee, managing director of school delivery, Jeff Leopold, director of corporate marketing, Greg Loeffelholz, managing director of marketing services and affiliate management, and Christopher Wargo, director of school operations.
Jay Donaldson, senior IT director of application development, brings over 15 years of experience leading website development, application development and online marketing solutions for enterprise-level clients. At CUnet, Jay oversees multiple IT teams that are responsible for developing successful, forward-looking technology solutions related to website properties and integrations with CUnet’s lead generation infrastructure. Jay graduated from the University of Florida with a Bachelor of Science in advertising.
Kelly Lee, CUnet’s managing director of school delivery, leads the account team responsible for strategy and management of the company’s higher education school relationships. Kelly has over 10 years of experience in Internet marketing and account management. In her most recent role, she was responsible for performance and growth of paid, natural and social marketing programs. Kelly received a Bachelor of Arts in English from the University of Massachusetts.
Jeff Leopold, director of corporate marketing with nearly 20 years of public relations and brand building experience, leads all marketing and communication initiatives for CUnet. His experience includes management of internal and external communications, marketing communications and promotional activities for both clients and agencies. Jeff graduated from the University at Albany with a Bachelor or Arts in communications.
Greg Loeffelholz joined CUnet in 2010 as managing director of marketing services and affiliate management, overseeing media buying and strategy, telephony services, and affiliate management. Greg has over 10 years of interactive and business development experience, incorporating online marketing methods including social media, search marketing, affiliate marketing and display advertising. His background covers diverse areas of the digital industry, as well as entrepreneurial experience founding and managing his own successful business, Free Scholarship Guide. Greg earned his Bachelor of Arts in Latin American and Iberian studies from Vanderbilt University.
Christopher Wargo, director of school operations, provides strategic and tactical enrollment solutions to CUnet’s clients. With more than 13 years of experience in marketing, admissions, and management, Wargo strengthens client relationships by evaluating their marketing, admissions, and other operational practices and making expert recommendations. His programs have a successful track record in providing significant improvements in operation efficiencies and profitability. Chris is a graduate of The College of New Jersey with a Bachelor of Science degree in law and justice.
For more on CUnet’s leadership team, including details on their previous experience, visit www.cunet.com.
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Launched in 2003, the company has grown rapidly to oversee the promotional campaigns of over 1,000 colleges, universities, and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified response, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit www.cunet.com.