Public Relations Manager
609.896.1800 ext. 53146
Paramus, N.J. – June 15, 2009 – CUnet, part of Nelnet Enrollment Solutions and a leading provider of online performance media and interactive marketing services for educational institutions, announced today the appointment of Matt McLaughlin as chief operating officer.
“Matt’s expertise in online advertising and interactive media services makes him uniquely qualified to lead the CUnet team as they plan and execute innovative programs to bring even more value to their customers,” said Todd Eicher, executive director of Nelnet Enrollment Solutions. “CUnet specializes in helping schools increase enrollments while improving their lead conversion and retention rates, and adding Matt to the team will strengthen our ability to deliver these results.”
McLaughlin joins CUnet to lead all of its business operations with extensive experience in lead generation services, search engine marketing, display networks, and affiliate channels management. His primary responsibilities at CUnet will be focused on strategic planning, daily operations, and technology management.
“The most rewarding aspect of this new role at CUnet is working with a team of dynamic individuals to further enhance results for our clients,” said McLaughlin.
McLaughlin has spent the past eight years in technology and online advertising in a variety of product management, operations, and general manager roles at Advertising.com, Performics, and BDMetrics. Prior to entering the interactive space, McLaughlin was a submarine officer in the United States Navy for eight years. He received a Bachelor of Science in computer science from the United States Naval Academy and a Master of Arts in natural science from Cambridge University.
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Launched in July 2003, the company has grown rapidly to oversee the promotional campaigns of over 1,000 colleges, universities, and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified response, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit www.cunet.com.