CUnet integrates PerformMatch™ monitoring data with leading technology platform to provide real-time compliance scores for marketing campaigns
Paramus, NJ – June 6, 2011 --CUnet, an interactive marketing firm, and PerformLine, a compliance monitoring company, announced today that colleges and universities can access real-time compliance scores for inquiries directly through CUnet’s leading technology platform. By integrating the PerformMatch™ API into the Sparkroom Enrollment Marketing Automation platform, CUnet is giving higher education marketers seamless access to compliance verification data for improved monitoring and management of marketing campaigns.
The Sparkroom Enrollment Marketing Automation Platform is the most-deployed solution of its kind for higher education, allowing marketers to measure, manage, and optimize their spending across every direct response channel. By incorporating the PerformMatch technology into the platform, schools now have the option to assess and monitor traffic partners and affiliates for regulatory and brand compliance in real-time.
The new compliance feature will give schools to access a screen shot and compliance score for each individual inquiry, providing a verification and audit trail. The ground-breaking “Per-Inquiry Compliance Score” will also allow schools to vet inquiries in real-time to produce the most compliant leads possible.
“Improving compliance and transparency is a top priority for CUnet and for our customers. We believe that addressing compliance effectively requires an integrated approach, using both technology and manual verification,” said Jamie McDonald, Managing Director, Customer Solutions at CUnet. “By integrating the PerformLine verification component into our industry-leading enrollment marketing automation platform, we are giving schools a new tool in their compliance arsenal, and taking automated compliance monitoring to a new level.”
“We are excited to extend our relationship with the CUnet family by incorporating the PerformMatch™ compliance monitoring data into the Sparkroom platform,” stated Alex Baydin, CEO of PerformLine. “With PerformMatch™ data being made available through Sparkroom, leading schools and universities will now be able to execute to the highest level of compliance standards without leaving their enrollment marketing automation platform.”
CUnet delivers industry-leading technology, media, and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance, and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is proud to be a founding sponsor of the Education Marketing Council and is dedicated to promoting ethical marketing practices in postsecondary education. CUnet, headquartered in Paramus, NJ, is part of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit www.cunet.com.
About PerformLine, Inc.
PerformLine, Inc. is an online marketing and technology company focused on delivering compliance monitoring and campaign verification products and services for Advertisers, Agencies, Publishers and Ad Networks. The demand for transparency, brand protection and independent verification resulted in PerformMatch™ the broadest-reaching compliance monitoring platform in-market, offering Display, Email and Lead Generation verification all in one place. PerformLine, Inc. was founded in 2007 in New York, NY. For more information, visit http://www.performline.com/.
Director, Corporate Marketing