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Higher Education Marketing Newsletter
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September 2011
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Featured Webinar
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Market Insight Statistics: Bad Inquiry Rates and What You Can Do About Them
Join us for the first in a series of webinars examining industry trends using aggregate data from over 6.5 million inquiries in CUnet's Sparkroom Platform. Hear the real numbers, the reasons behind them, and ways schools can respond to the recent rise in scrub rates.
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Date: Wednesday, October 5
Time: 2:00 PM (Eastern) |
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Higher Ed Compliance Survey Now Open
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 Are you wondering what other schools are doing to comply with the Department of Education's new regulations? Are you questioning if you're doing too much? Too little? This is your opportunity to find out. With the regulations in effect for just over 2 months now, CUnet is running a brief, 10-minute survey to take stock of how schools are adjusting in order to help provide some industry benchmarks. The survey is open to all higher education marketers - respondents will receive the full report of findings at no charge.
» Read More
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SMS Compliance: Your Guide to Mobile Marketing
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 The rapidly growing mobile market offers a great platform for schools to extend their brand message and engage prospective students with highly targeted, measurable campaigns. However, it’s important for schools to be aware of – and comply with – the necessary guidelines and language required by U.S. wireless carriers. In this document, we summarize and explain those rules, and provide a series of examples for school to follow.
» Read More
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Top Five Recent Sparkroom Updates
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 Over the past year, the development team at CUnet has been working hard to continuously improve the Sparkroom Enrolment Marketing Automation platform, adding over 50 features and product improvements (many of which were suggested by our customers). Read about the top 5 improvements that are having biggest impact on our customers.
» Read More
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Events Calendar
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October 12-14, 2011
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California Association of Private Postsecondary Schools (CAPPS)
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Rancho Bernardo Inn: San Diego, CA
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Nov 6 - 9, 2011
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American Marketing Association (AMA)
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Marriott Downtown Magnificent Mile: Chicago, ILL
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