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Higher Education Marketing Newsletter
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September 2012
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Featured Event
Navigating the Complex World of Compliance: How schools have responded to the compliance challenge
It's been over a year since the Program Integrity regulations took effect. How have schools responded to the regulations? Have they drastically changed their marketing practices and internal policies? Is compliance still a top concern among higher education institutions? Find out the answers to all of these questions and learn how your school compares in our October webinar.
Date: Tuesday, October 30
Time: 2:00 PM (Eastern)
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Why are my enrollments declining? A CUnet case study
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 What do you do when you notice your enrollments decreasing over several months? Most likely, your first step is to attempt to figure out the source of the decline. But, performing this analysis isn't always easy. In this case study, a school with declining enrollments asked our Reporting and Analytics team to investigate. The resulting analysis and recommendations opened the school's eyes to some surprising data.
» Read More
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Mobile Marketing in Higher Education
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 Mobile marketing is certainly a hot topic these days. But, is mobile truly the low-cost, high-converting channel that it appears to be? Our mobile marketing team made it their mission to find out. In this case study, we examine three schools' mobile marketing campaigns, and their resulting enrollment rates and costs-per-enrollment to see how the mobile channel compares to other cost-per-inquiry channels.
» Read More
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Not-for-Profit Enrollment Marketing Statistics Revealed
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 If you're an avid newsletter reader, you'll know that we published the 3rd annual Benchmarking Report for For-Profit Schools in June. But did you know that we also create a similar report each year for the Not-for-Profit sector? The newly-released Not-for-Profit report unveils some surprising statistics: from schools realizing that traditional marketing methods are no longer enough, to a shift in focus from inquiry volume to student engagement and retention.Want to know more?
» Read More
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Events Calendar
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October 10-12, 2012
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Career Colleges and Schools of Texas (CCST) Annual Conference
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Westin Galleria: Dallas, TX
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Nov 11 - 14, 2012
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American Marketing Association (AMA) ConnectEd
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Sheraton New Orleans: New Orleans, LA
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