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Higher Education Marketing Newsletter
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May 2011
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Featured Webinar
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Results of the 2011 Marketing Survey: How Does Your School Compare?
Join an interactive discussion with Dave Wengel, co-founder of LeadsCouncil, and Jamie McDonald of CUnet as they review and analyze the results of the 2011 Higher Education Marketing Survey.
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Date: Thursday, May 19, 2011
Time: 2:00 PM (Eastern)
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New Education Stats and Industry Trends Report Released
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 Just 32% of school marketers reported a decline in their overall marketing budgets for 2011, despite clear evidence of shrinking budgets among publicly traded schools. Less surprisingly, the majority (68%) of marketers are planning to increase their investment in self-generated inquiries over the next year. Learn more about current industry trends in the 2011 Benchmarking Report for Marketers in Higher Education, by LeadsCouncil and CUnet.
» Read More
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5 Key Strategies to Rank in the New Google Order
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 Google has done it again. Recently, the search giant conducted its largest update ever, reshuffling 12 percent of all search rankings. This update followed a series of other changes that have impacted search rankings, from Google Places to personalized search, and we expect further changes with the addition of the Google “+1” button. In this article we take a look at the impact of these recent updates and identify 5 key steps schools can take to respond to the new Google reality.
» Read More
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Facebook, Twitter and More: Simplifying Social Media
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 With the launch of CUnet's SocialThumb social media management system, there’s now an easy way for schools to engage current and prospective students across multiple social media presences, whether it is for specific departments, campuses or individual users. Learn how SocialThumb can help your school to quickly and easily integrate publishing from Facebook, Twitter, and Foursquare, while providing rich analytics on the reach, engagement and activity of published social content.
» Read More
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Events Calendar
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June 6-8, 2011
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APSCU Annual Convention and Expo, Booth 1119
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Gaylord Texan, Grapevine, TX
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