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Higher Education Marketing Newsletter
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May 2012
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Featured Event
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Inquiry IQ: How CUnet's Revolutionary Approach to Inquiry Generation is Driving Down CPS
CUnet is turning inquiry generation on its head with InquiryIQ, a new approach that starts by asking what your goal for enrollments is (not how many inquiries you need), and works backwards to achieve that goal. Hear how with CUnet’s process of analyzing, diversifying and optimizing the media mix based on performance, your school can become more targeted while driving down cost per start.
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Date: Tuesday, June 12
Time: 2:00 PM (Eastern)
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Does increased paid search spending equal more starts?
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 We know that allocating more budget to paid search marketing will result in more impressions, clicks, and traffic to a school's website. But will those visits translate into more inquiries, and more importantly, starts for a school? The results of a new campaign from our paid search team indicate that, if managed correctly, the answer is a resounding yes.
» Read More
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CUnet Offers Free Digital Marketing Audit!
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 Are you thinking of investing more in digital marketing and recruitment tactics like paid search, email marketing, social media, and targeted display advertising? Have you already made the investment but aren’t sure if your efforts are paying off? For a limited time, CUnet is offering a free digital marketing audit to help you assess what is working, what isn’t, and what steps you can take next to maximize marketing ROI.
» Read More
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Inquiry Generation: From an Art to a Science
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 In the tough world of higher ed inquiry generation, many schools have begun to shift a larger portion of their inquiry generation in-house, investing in channels like SEO, display, and paid search. Along with this shift, buyers are becoming more sophisticated and measurement-driven in their approach to inquiry generation. Find out how using a combination of technology, analytics, and diversification can improve media buying success.
» Read More
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Events Calendar
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June 20-22, 2012
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APSCU Annual Convention and Expo, Booth 413
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Mandalay Bay Hotel & Casino, Las Vegas, NV
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