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Higher Education Marketing Newsletter
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July 2012
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Featured Event
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Exploring the 2012 Higher Education Marketing Benchmarking Report
From increasing cost per enrollment to shifts in spending patterns away from third party inquiries, CUnet's 2012 Higher Education Benchmarking Survey uncovered a series of key trends among those involved enrollment marketing. Join us for this live webinar as we explore the results, and find out how your school compares to other schools in the sector.
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Date: Wednesday, August 1
Time: 2:00 PM (Eastern)
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What's Your Inquiry IQ?
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 If you're like many higher education marketers, you're becoming more strategic in your inquiry buying out of necessity; you are spending your budgets wisely, diversifying the channels that you are using, and constantly analyzing your media plans. A few weeks ago, we unveiled an exciting new approach to Inquiry Generation that tackles this new way of thinking called Inquiry IQ. Find out how it can help you optimize your media spend.
» Read More
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3rd Annual Higher Education Marketing Benchmarking Report
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 Our 3rd Annual Higher Education Marketing Benchmarking Report was released a few weeks ago. This year, it showed that schools are spending more than ever before on their digital marketing efforts, and are shifting from buying inquiries ti generating them. Priorities are also shifting for higher education marketers, with less focus on compliance and more on marketing analytics. Want to get your hands on the entire report?
» Read More
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Mobile Marketing in Higher Ed: The Roadshow!
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 With mobile internet traffic expected to equal desktop traffic by 2015, it's no wonder more schools are looking to mobile to help them achieve their enrollment goals. As part of the process, many are turning to mobile marketing experts for support and guidance. As a result, our own mobile marketing strategist Akeel Haider has taken his passion for mobile on the road! Check out where he'll be in the next few months, and learn some more about this effective new inquiry generation tactic.
» Read More
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Events Calendar
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July 24-25, 2012
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LeadsCon East
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Hilton New York: New York, NY
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July 25-26, 2012
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Florida Association of Postsecondary Schools and Colleges (FAPSC)
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Aventura, Florida
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