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CUnet is committed to sharing industry insights and best practices through our bi-monthly Higher Education Marketing Newsletter. From custom survey research and industry statistics to featured articles and executive Q&As, this newsletter provides the up-to-date insights and data on the issues that matter most to marketers.
We all know that social media is an effective way to market to potential students, but how else do schools use the tool? This month's Featured Article spotlights some excellent examples of schools using social media during the recent hurricane that devastated the East coast. The Market Insights article discusses the importance of implementing good data collection processes. And, Sparkroom is named a Top Product by University Business readers! Plus, if you didn't get the chance to tune into our last compliance webinar, you're in luck...we're offering it again!
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This month's newsletter is packed full of data! From our Featured Article, in which our Reporting and Analytics Team explores the causes of a school's declining enrollment numbers, to our Mobile Marketing Case Study, which examines the cost and effectiveness of using mobile to generate inquiries. And we've released some new enrollment marketing statistics, this time for the not-for-profit sector. Plus, you can register for next month's webinar to get the latest data on how schools are dealing with compliance. So what are you waiting for?
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Want to know how your school's marketing and recruitment strategies and insight compare to the other schools out there? Then this month's newsletter is for you. Our Featured Article gives you the chance to test your Inquiry IQ and see how much you really know about inquiry generation. The Market Insights feature on our 2012 Benchmarking Report highlights higher education marketing trends and challenges. And the Product Spotlight on our Mobile Marketing Roadshow is packed with industry stats. Plus, we give you the chance to register for our most popular webinar of the year!
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Optimizing marketing budgets is a huge deal to higher education marketers, and in this issue, we explore a number of ways to get the most bang for your buck. Our Case Study examines the relationship between Pay-per-Click spending and how it effects the number of starts for a school. In our Market Insights article, we discuss a more scientific approach to inquiry generation that can improve media buying success. And our Feature this month is a fantastic offer: a FREE Digital Marketing Audit by our experts, which will help you determine where to best spend your digital marketing dollars.
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Compliance is still a hot topic these days and in this issue, CUnet unveils a report that explores how schools are dealing with the Department of Education's Program Integrity Regulations. Rethinking your SEO strategy? Our March Feature Article lays out 11 things you should consider when planning your search engine optimization. Also in this issue: we launch our 3rd annual Benchmarking Survey. Participate and learn about marketing trends and best practices in higher ed marketing.
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In this issue, we launch a compliance survey, designed to take the pulse of how schools are adjusting to the Department of Education's new regulations. Our featured article provides guidelines and best practices for schools using mobile marketing, as required by U.S wireless carriers. And in Product Spotlight, check out the new updates that we have added to Sparkroom, our Enrolment Marketing Automation platform.
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In this issue, we launch CUnet's Market Insights, sharing key data from our platform around bad inquiry rates. Get access to CUnet's compliance resources, including a checklist of things that marketers should consider to ensure they're meeting the Program Integrity guidelines. Hear how two schools used CUnet's EnrollCall Pay-per-Call solution to drive results in our Case Study Feature, and get the scoop on CUnet's comprehensive Compliance Monitoring solution in our Product Spotlight.
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This month, we share the results of the 2011 Higher Education Marketing Survey, conducted in partnership with LeadsCouncil. Learn five key strategies to improve your SEO in light of recent changes to Google in our Monthly Feature, and find out how a social media management system can make it easy for your school to engage current and prospective students across multiple social media tools in our Product Spotlight.
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