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Case Studies, Whitepapers And Articles
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Case Studies, Whitepapers and Articles
CUnet is committed to sharing industry insights and best practices through a series of resources, including case studies, whitpepapers and industry articles.
Case Studies
Mobile pay-per-call campaigns prove to be a low-cost, high-converting channel, based on this study of three schools using CUnet's mobile pay-per-call campaigns in 2011 and 2012.
This case study examines how two schools used CUnet’s EnrollCall pay-per-call solution to give student prospects a way to quickly and easily connect with their admissions counselors, driving better overall results
Learn how this career college took control over their inquiry vendor management and improved conversion rates with CUnet's Sparkroom Enrollment Marketing Automation platform.
Faced with rapid growth in inquiry volume and mounting pressure to optimize their marketing spend, this division of DeVry Inc. turned to CUnet's Sparkroom Enrollment Marketing Automation platform.
With a changing business landscape and the introduction of industry integrity regulations, Westwood and CUnet are working together to ensure that campaigns are not only compliant but are reaching the right students for the right programs, helping to develop and support them in their careers.
Whitepapers and Reports
Learn more about current industry trends in the 2012 Benchmarking Report for Marketers in Higher Education, by LeadsCouncil & CUnet.
Based on a survey of 50 professionals working at for-profit schools, the report provides key insights into how schools are meeting the Department of Education's Program Integrity Regulations, followed by a series of best practices and recommendations for effectively addressing the compliance challenge.
Articles
In the tough world of higher ed inquiry generation, many schools have begun to shift a larger portion of their inquiry generation in-house, investing in channels like SEO, display, and paid search. Along with this shift, buyers are becoming more sophisticated and measurement-driven in their approach to inquiry generation. Learn how using a combination of technology, analytics, and diversification can improve media buying success.
In April 2011, Google conducted its largest update ever, reshuffling over 12 percent of all search rankings. In this article we take a look at the impact of these updates and identify five key steps schools can take to respond to the new Google reality.