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Case Studies, Whitepapers and Articles

CUnet is committed to sharing industry insights and best practices through a series of resources, including case studies, whitpepapers and industry articles.

Case Studies

EnrollCall Pay-per-Call

This case study examines how two schools used CUnet’s EnrollCall pay-per-call solution to give student prospects a way to quickly and easily connect with their admissions counselors, driving better overall results

Premier Education Group 

Learn how this career college took control over their inquiry vendor management and improved conversion rates with CUnet's Sparkroom Enrollment Marketing Automation platform.

U.S. Education

Faced with rapid growth in inquiry volume and mounting pressure to optimize their marketing spend, this division of DeVry Inc. turned to CUnet's Sparkroom Enrollment Marketing Automation platform.

Whitepapers

2011 Benchmarking Report for Marketers in Higher Education

Learn more about current industry trends in the 2011 Benchmarking Report for Marketers in Higher Education, by LeadsCouncil& CUnet.

Articles

5 Key Strategies to Rank in the New Google Order

April 2011 - Recently, Google conducted its largest update ever, reshuffling over 12 percent of all search rankings. In this article we take a look at theimpact of these recent updates and identify 5 key steps schools can take to respond to the new Google reality.