EnrollCall for Affiliates
EnrollCall, CUnet’s proprietary pay-per-call service, is a marketing solution that directly connects interested students with colleges and universities’ admissions office through performance-based, trackable inbound calls.
Lead quality standards are determined up-front based on a series of customized criteria set by the school. These criteria can include, but are not limited to:
- Specific IVR responses
- Call origination time
- Minimum call duration
- The caller’s location
Potential students are no longer required to connect to colleges and universities through a third party.
Benefits to Affiliates
The payout for a direct call to a client pays an affiliate 50% more than their payout for data leads. As long as a call meets the minimum duration, it is billable and there are no scrubs or returns—making tracking much easier than with data leads that often require several layers of validation, including returned leads.
Better Conversion Rates
Data shows that having a phone number on a form has actually increased the number of data leads collected by a publisher. Prospective students view the schools as more credible since they are providing a toll-free contact number. Additionally, EnrollCall allows affiliates an opportunity to monetize users that visit a site but are wary of providing their personally identifiable information online.
We provide real-time online reporting showing the time of each call, duration of the call, phone number of student—and in many cases we include the call recordings.
Click here to join the CUnet affiliate network.