Home » About CUnet » Management Team :

Management Team

Charles Barton, Managing Director, Sparkroom Application Development

Charles joined CUnet in February, 2010, following the acquisition of Sparkroom. In his role as Managing Director, Sparkroom Application Development at CUnet, Charles is responsible for all development, quality assurance, and management of the Sparkroom Enrollment Marketing Automation platform.

Charles is a proven industry professional who has held several senior management roles in his 20 year career in software development and architecture. Prior to his role as Vice President, Research and Development at Sparkroom, Charles was VP of Software Architecture at Workbrain, the most widely-deployed workforce management solution for large enterprises (now part of Infor Global Solutions). Previously, Charles also held positions as Director of Software Architecture at Octanewave (now part of Dexterra), and Director of OSS Gateway Architecture at DSET.

Charles holds a degree in Computer Science from Memorial University of Newfoundland. He resides in Toronto with his wife and two children.

Dave Datars, Managing Director, Sales

Dave joined CUnet in February, 2010, following the acquisition of Sparkroom, where he was Vice President of Sales. In his role as Managing Director of Sales at CUnet, Dave manages all sales activity for both CUnet and Sparkroom products and services.

Dave has over 13 years of sales and management experience with world-class technology companies. From 2003 to 2009, Dave was Director, Business Development at Omniture Inc. (now Adobe), a leading provider of on-demand software for online marketers. Prior to Omniture, Dave held sales management roles at DoubleClick (now Google) and Delano Technology. Dave also previously founded three businesses in the retail and commercial services sectors. Dave holds a bachelors degree from Wilfrid Laurier University.

Eduardo Diezel, Director, IT Infrastructure

Eduardo Diezel joined CUnet in 2010 as Director of IT Infrastructure. In this role, he is responsible for all aspects of the IT shared services and support for both CUnet and Peterson's, including infrastructure, processing environment, data centers, network, compliance, service deployment, IT contracts and professional services.

Prior to joining NES, Eduardo was an independent consultant in IT infrastructure and PCI compliance at Wyndham hotels. He has been involved in leadership roles for the past 17 years for large organizations including Kaplan, J. Crew, iVillage, Chase Manhattan Bank and Credicard S/A (Brazil), leading and successfully delivering multi-million dollar projects and integration programs. Other areas of expertise include retail, operational management, ITIL, services and business development, P&L management, professional recruiting, and client account management.

Eduardo is originally from Brazil and caries a background in Mechanical Engineering from Universidade Estacio de Sa, Brazil. He lives in North Caldwell, NJ with his wife, Simone.

Jay Donaldson, Senior IT Director, Application Development

Jay Donaldson joined CUnet in 2009 as Senior IT Director, Application Development, where he oversees multiple teams in geographically disparate locations. Jay brings over 15 years experience of leading website development, application development, and online marketing solutions for enterprise-level clients like Hooters Restaurants, Tampa Bay Buccaneers, SuperKmart, Borders, Sunstar, The Doneger Group, Melitta North America, Dollar Rent A Car, and Thrifty Car Rental.

Prior to joining CUnet, Jay co-founded the company, Site Dynamics, Interactive Communications. For over 10 years Site Dynamics' client base continued to grow and eventually serviced clients across the United States, Australia, Europe, and China. In 2007, via a merger/acquisition Site Dynamics became the interactive arm of FKQ Advertising + Marketing, a full service agency. At FKQ, Jay led this group as Vice President, Interactive Marketing.

Jay graduated from the University of Florida with a Bachelor of Science in Advertising. He currently resides in Highlands Ranch, Colorado with his wife and two children.

Jeff Herz, Director, Internal Operations

Jeff Herz joined CUnet in 2010, and is tasked with implementing internal systems to improve communications throughout the organization thereby increasing organizational efficiency.

Jeff is an expert program manager who brings over 20 years of multifaceted experience in the operations, digital and interactive space. Throughout his career, Jeff has taken high-level strategic marketing ideas and applied them to tactical solutions and applications that drive revenue, increase productivity, and reduce organizational cost. He has worked with Fortune 500 organizations to develop and implement creative, best-in-class strategies, processes, technologies, and large-scale marketing applications including eCRM, DAM and CMS. He has also consulted with smaller companies to implement systems and portals to effectively improve collaboration.

Jeff holds an MBA from Binghamton University and a BS in Marketing from Ithaca College. He resides in Stamford CT with his wife Nancy and three children.

Jen Johnson, Director, People Services & Office Operations

Jen Johnson joined CUnet in 2009, heading up human resource and office operation initiatives. In her role, Jen is responsible for all employee relations, staffing plans, performance management, and office administrative operations.

Jen has more than thirteen years of human resources experience, with a focus on recruitment, benefits, compensation and employment law. Prior to joining CUnet, Jen was the Human Resources Director at Consultants 2 Go, where she directed and managed all HR functions for the company. Her experience includes working at several large NY advertising agencies, including Bozell Group, LLNS, and D’Arcy Masius Benton & Bowles.

Jen holds a MS degree in Human Resource Management from Rutgers University and a BA degree in Political Science from the State University of New York at Binghamton.

Kim Kelly, Managing Director, Agency Services

Kim Kelly joined CUnet in 2010 and as Managing Director, Agency Services leads the client services, affiliate management and audience marketing teams responsible for the company’s higher education school relationships.

Kim has ten years experience in online marketing and account management working with clients across a number of vertical markets. Her most recent role was Director for Zeta Interactive (formerly known as DigitalGrit) where she was responsible for performance and growth of Zeta’s top clients. Kim has worked with Fortune 500 companies providing integrated marketing solutions across paid search, natural search, social media, email marketing, and website design and development, as well as managed an account team responsible for customer service and performance marketing.

Kim received a MBA in Marketing from Fairleigh Dickinson University, and lives in Northern New Jersey with her husband and two children.

Greg Loeffelholz, Managing Director, Inquiry Generation

Greg Loeffelholz joined CUnet in January 2010, and as Managing Director of Inquiry Generation, is responsible for CUnet's inquiry generation strategy and execution.

Greg has over 10 years of interactive and business development experience, incorporating online marketing methods including social media, search marketing, affiliate marketing and display advertising. His background covers diverse areas of the digital industry from established publishers and agencies, to internet start-ups in marketing services and website development. Greg's career includes account management for CNET and Alloy Media, management and executive positions with digital agencies including Virtumundo, VentureDirect and Innovation Ads, as well as entrepreneurial experience founding and managing his own successful business, Free Scholarship Guide. Following the acquisition of Free Scholarship Guide by Innovation Ads in 2005, Greg served as Vice President of Strategy and Business Development through 2009 building the company's proprietary website network, call center operations, and strategic partnerships. In 2009 Greg also co-founded Metropolitan Vintners, an online media and marketing company serving the wine industry.

Greg earned his B.A. in Latin American and Iberian Studies from Vanderbilt University and currently resides with his wife in Manhattan, New York.

Stephen Smith, Managing Director, Product Management

Steve joined CUnet in February, 2010, as Managing Director of Product Management. In this role, Steve is responsible for leading the development of all CUnet and Sparkroom products including the inquiry management, inquiry generation and affiliate tools. He joined CUnet following the acquisition of Sparkroom where he was Vice President of Product Management.

Steve has over 15 years of software industry experience in senior product management, consulting and information technology roles. He has managed market-leading solutions in a number of segments, including workforce management, customer relationship management, and operational support systems. Prior to Sparkroom, Steve was responsible for Product Management for Workbrain, the most widely-deployed workforce management solution for large enterprises (now part of Infor Global Solutions). Steve holds a degree in Computer Science from the University of Toronto.

Bea Soffers, Managing Director, Client Services

Bea Soffers joined CUnet in 2011, and as Managing Director for Client Services, leads the customer support and implementation teams.

Bea spent the past 15 years in project management and managing professional services and support for CRM, mobile application and order management software implementation across verticals. Most recently Bea managed the Professional Services team at ConceptWave Inc., tasked with software implementation for telecommunications customers in Asia and Europe. Bea has an extensive background in enterprise software and delivering software implementations, and supporting customers.

Bea received her MSc in Business and Administration at the Rotterdam School of Management, in the Netherlands, where she was born and raised. She moved to Canada in 1997 with her husband, and they now reside in Toronto.