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Management Team

Matt McLaughlin, President

Matt McLaughlin joined CUnet in 2009, and as President, leads all business operations for the company.

Matt has spent the past eight years in technology and online advertising in a variety of product management, operations and general manager roles at Advertising.com, Performics, and BDMetrics. Most recently, he was operating an independent consulting practice focusing on marketing strategy, M&A and operations. Matt has a wide-ranging background in operations and technology for lead generation, search marketing, display networks and affiliate channels. Prior to entering the interactive space, Matt was a submarine officer in the United States Navy for eight years.

Matt received a BS in Computer Science from the United States Naval Academy and an MA in Natural Science from Cambridge University. Matt resides in Severna Park, MD with his wife, Kerri, and two children.

Chris Cimino, Managing Director of Sales & Marketing

Chris Cimino has over 18 years of management experience within higher education in the areas of publishing, online learning, technology, educational finance and educational marketing services.

Prior to his current role within the organization, Chris served as Senior Vice President for Nelnet Inc. In this role Cimino was responsible for the overall success of brand asset generation and sales across all of Nelnet services and products within the career education market.

He previously served as National Sales Director for Tuition Management Systems, Senior Business Development Director at Pearson Education, Vice President of Sales at Mascot Network and National Sales Director at Forbes Inc.

Chris received his BS in economics from Bentley University, a Master's in Public Administration from Suffolk University Sawyer School of Management and his MBA from Bentley University McCallum Graduate School.

He currently serves on the board of directors of The Imagine America Foundation.  Chris resides in Portland, Maine with his wife and two children.

Kelly Lee, Managing Director, School Delivery

Kelly Lee joined CUnet in 2009 as Managing Director, School Delivery and leads the account team responsible for strategy and management of the company’s higher education school relationships.

Kelly has over ten years in internet marketing and account management working with clients in a variety of vertical markets. Her most recent role was VP Search Marketing for Zeta Interactive (formerly known as DigitalGrit) where she was responsible for performance and growth of Zeta’s paid, natural and social marketing programs. Prior to that, Kelly was VP Client Partner for Agency.com where she managed large-scale site design and development initiatives for premiere clients, as well as directed the account team for a regional office.

Kelly received a BA in English from the University of Massachusetts, and lives in Chester, NJ with her husband Chris and two children.

Greg Loeffelholz, Managing Director of Marketing Services and Affiliate Management

Greg Loeffelholz joined CUnet in January 2010 as Managing Director of Marketing Services and Affiliate Management. In this role Greg oversees Media Buying and Strategy, Telephony Services, and Affiliate Management.

Greg has over 10 years of interactive and business development experience, incorporating online marketing methods including social media, search marketing, affiliate marketing and display advertising. His background covers diverse areas of the digital industry from established publishers and agencies, to internet start-ups in marketing services and website development. Greg's career includes account management for CNET and Alloy Media, management and executive positions with digital agencies including Virtumundo, VentureDirect and Innovation Ads, as well as entrepreneurial experience founding and managing his own successful business, Free Scholarship Guide. Following the acquisition of Free Scholarship Guide by Innovation Ads in 2005, Greg served as Vice President of Strategy and Business Development through 2009 building the company's proprietary website network, call center operations, and strategic partnerships. In 2009 Greg also co-founded Metropolitan Vintners, an online media and marketing company serving the wine industry.

Greg earned his B.A. in Latin American and Iberian Studies from Vanderbilt University and currently resides with his wife in Manhattan, New York.

Jay Donaldson, Senior IT Director, Application Development

Jay Donaldson joined CUnet in 2009 as Senior IT Director, Application Development. Jay brings over 15 years experience of leading website development, application development, and online marketing solutions for enterprise-level clients like Hooters Restaurants, Tampa Bay Buccaneers, SuperKmart, Borders, Sunstar, The Doneger Group, Melitta North America, Dollar Rent A Car, and Thrifty Car Rental.

At CUnet, Jay oversees multiple teams in geographically disparate locations; teams include Development, Project Management, QA, and Maintenance and Support. These teams are responsible for developing successful, forward-looking technology solutions related to website properties and integration with CUnet’s infrastructure.

Prior to joining CUnet, Jay co-founded the company, Site Dynamics, Interactive Communications. For over 10 years Site Dynamics' client base continued to grow and eventually serviced clients across the United States, Australia, Europe, and China. In 2007, via a merger/acquisition Site Dynamics became the interactive arm of FKQ Advertising + Marketing, a full service agency. At FKQ, Jay led this group as Vice President, Interactive Marketing.

Jay graduated from the University of Florida with a Bachelor of Science in Advertising. He currently resides in Highlands Ranch, Colorado with his wife and two children.

Timothy E. Greaux, Director of Vendor Lead Management Services (VLMS)

Timothy Greaux joined CUnet in May 2004 and is currently the Director of Vendor Lead Management Services (VLMS), which concentrates on strategically managing results-based internet advertising budgets, thus ensuring efficiency of spend.

An expert in lead generation and management, Timothy prepares his account team by focusing on overall vendor and client strategy, thus strengthening business relationships using a value-centric approach. This intimate focus allows him to recognize client needs and share his expertise with each account, depending on the client stage, need and situation. Timothy is responsible for creating a pro-active environment that consistently identifies opportunities for clients, consequently solidifying their businesses. Before joining CUnet, Timothy was a Senior Account Executive for DialAmerica Marketing for four years.

Timothy received his B.S. in Business Administration/Marketing from Montclair State University in 2000. He makes his home in Northern New Jersey.

Jeffrey Leopold, Director of Corporate Marketing

Jeff Leopold joined CUnet in 2009 as Director, Corporate Marketing. Jeff leads all marketing and communication initiatives for the company. He is a senior marketing executive with nearly twenty years of public relations and brand building experience.

His experience includes management positions on both the client and agency side. While at Ogilvy PR, OgilvyAction and Coyne PR, Jeff oversaw all agency marketing initiatives and was responsible for all internal and external communications. While at Ogilvy, he was responsible for marketing communications in more than 50 offices around the world.

At The Walt Disney Company, Jeff was responsible for promotional marketing activities for The Walt Disney World Resort within the New York media market. Prior to working at Disney, Jeff spent more than five years in the consumer marketing group at Porter Novelli, managing programs for clients including Gillette, Purina, Sprint, Merck and Polaroid.

Jeff graduated from the University at Albany with a BA in Communications.

Christopher Wargo, Director, School Operations

Christopher Wargo joined CUnet in 2009 as Director, School Operations. Christopher’s main focus is to provide strategic and tactical enrollment solutions to CUnet’s new and existing clients. In his role, Chris engages CUnet’s clients with personal experience, industry trends and best practices to provide strategic recommendations, workshops, and other consulting services for the market-funded higher education industry.

Chris has more than thirteen years of marketing, admissions, and general management experience in the market-funded higher education industry. Chris has significant experience in managing and driving organizations in start-up operations, new acquisitions, recovery and maintenance operations, while paying close attention to state, federal, and accreditation guidelines. His programs have a successful track record in providing significant improvements in operation efficiencies and profitability.

Prior to joining CUnet, Chris was at DeVry University where he held numerous management positions. Most recently, Chris was both the National Director of Enrollment Management and Director of University Change Management and Training. His responsibilities included developing and executing national change management programs to help drive the organization’s success in meeting undergraduate and graduate enrollment and operational objectives.

Chris is a graduate of The College of New Jersey with a Bachelor of Science degree in law and justice.

Kimberle Cohen, Senior Manager of Finance

Kim Cohen joined CUnet in 2009 as the Senior Manager of Finance. She provides strategic financial support for CUnet and is responsible for budget preparation and the management of the accounts receivable and collections functions.

Kim has more than eleven years of experience in the finance field. Prior to joining CUnet, she has worked as Senior Director of Finance at DoubleClick, a division of Google. During her tenure at DoubleClick, her responsibilities included budgeting, reporting, and business unit support for North American Technology division. Prior to DoubleClick, Kim was a Senior Associate of Audit at PricewaterhouseCoopers LLP.

Kim earned a BS in Accounting from Binghamton University. She lives in Bergen County, NJ with her husband and two children.

Jen Johnson, People Services & Office Operations Director

Jen Johnson joined CUnet in 2009, heading up human resource and office operation initiatives. In her role, Jen is responsible for all employee relations, staffing plans, performance management, and office administrative operations.

Jen has more than thirteen years of human resources experience, with a focus on recruitment, benefits, compensation and employment law. Prior to joining CUnet, Jen was the Human Resources Director at Consultants 2 Go, where she directed and managed all HR functions for the company. Her experience includes working at several large NY advertising agencies, including Bozell Group, LLNS, and D’Arcy Masius Benton & Bowles.

Jen holds a MS degree in Human Resource Management from Rutgers University and a BA degree in Political Science from the State University of New York at Binghamton.