Sparkroom is the most advanced and widely deployed enrollment marketing automation platform for higher education.
Sparkroom helps higher education marketing teams develop the most strategic, compliant campaigns to achieve highly optimized enrollment funnels. Using Sparkroom, enrollment marketers can:
Sparkroom is a software as a service (SaaS) platform that integrates all aspects of enrollment marketing, automates processes based on performance-enhancing decisions, and provides robust tools for analyzing campaign data.
For Ultimate Efficiency
The Sparkroom process automation feature enables marketing teams to standardize and scale workflows, based on inquiry and predictive data to achieve operational efficiencies. Processes that can be automated include:
Sparkroom automation enables marketers to focus less on logistics and more on strategic decision making. Sparkroom’s unmatched versatility and customizability enables teams to quickly take on new initiatives and easily make changes to discover what works best for their specific marketing goals.
Bringing Data Together
Enrollment marketers need data from a variety of disparate sources across the funnel to make smart, timely decisions. All of this data needs to be loaded, ingested, integrated, and prepared for access by business users. Sparkroom’s data integration feature provides a business-ready decision support framework with pre-built integrations into the widest range of sources, including:
Know What Is Working
Sparkroom is the only enrollment marketing platform to offer full, multidimensional access to integrated marketing and admissions data. Sparkroom analytics capabilities enable marketers to analyze their data interactively from multiple perspectives, using a pivot builder with drag and drop functionality and user-defined formulas to slice and dice across campuses, program areas, geographies, and student demographics. Marketers use Sparkroom analytics tools to gain a deep, segmented understanding of sources and provider performance and to make data-based decisions on how best to optimize their media spend.
As a matter of fact, we do. Sparkroom provides the most reliable and scalable automated compliance monitoring solution for the higher education sector. Sparkroom Monitor, our compliance monitoring solution allows for:
With the power of Sparkroom Monitor, backed by the expert analysts of CUnet’s Marketing Operations Quality Control (MOQC) team, schools have access to a comprehensive solution that reduces their compliance risk.